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I’m Nancy Teton Gordon, owner of The Gordon Group, LLC, and I like few things more than to bring my diverse array of corporate and freelance experience to my work with clients of all sizes to help increase their professional credibility in the marketplace or make them stand out wherever they are… on the Web, on a package, in a capabilities brochure. Clients include graphic-design and PR firms, ad agencies, corporate clients, resorts, and entrepreneurs. While I
primarily work independently, I do have some strategic alliances with other extremely skilled individuals for when the need arises—hence, the “Group” in the business name refers not just to a family of services but also people!
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I grew up in the Midwest, having been raised in the Chicago area, and then obtained my BA degree (with honors) from The Ohio State University in Psychology. I then moved to the West Coast and—among other things—worked for Lawry's Foods for close to 15 years
and obtained my MBA with a marketing emphasis at Pepperdine University in their Middle Manager/Key Executive Program while working full time. I subsequently moved to Idaho after
being recruited by the J.R. Simplot Company.
Corporate work included work in numerous corporate operating areas, including Human Resources, Operations Analysis, and then Foodservice Marketing.
I was Marketing Director at Simplot for the Fruit and Vegetable Division before switching to the potato side of the foodservice business. Much of this work experience entailed heavy involvement with the creation, editing, and proofreading of written marketing and promotional materials, Web content, magazine pieces, marketing plans from both agency and client perspectives. I’ve worked extensively on the client/business side of business communications
as well as the creative agency/advertising and publishing arenas. Freelance work has also included a number of successful name ideation/rebranding projects to rename existing products and companies or create names and taglines for new firms, products, services, or in-house initiatives for clients ranging from Tamarack Resort to McGraw-Hill and graphic-design firms with a global scope.
I was also Vice President of Sales and Marketing for a telecommunications company prior to starting my own businesses, which included Customized Travel Research, serving as food editor for
Boise Magazine and other local publications, and forming The Gordon Group, LLC. I’ve been a contributor to
Sunset Magazine and have written for Organic.org. While my primary focus is devoted to copywriting, proofreading, and copyediting materials for clients in the business and legal sectors—building style guides and identifying which style items are discretionary or "house style" and which need to comply with current standards, utilizing
The Gregg Reference Manual as the primary reference—I am also a Power Seller on eBay with 100% positive feedback assisting clients in selling high-end collectibles on eBay using my research, marketing, and writing skills to best position items for sale in eBay auctions. Other resource materials that are specific to certain industries are also utilized when needed. I work closely with creative agencies (advertising and graphic-design firms) to copyedit and proofread their materials as well as a range of entrepreneurial and corporate clients' marketing and PR departments to ensure that their materials meet established standards. I’ve also spoken to a number of organizations about why it really DOES matter if your written materials have a consistent style—particularly with the increase in electronic and new-media communications.. style and accuracy still matter!
I can work remotely with clients virtually anywhere who use American English to communicate to copyedit and proofread materials while still applying sound marketing principles to the content based upon the target audience. Work can be submitted as an editable Microsoft Word document (the preferred form) or in PDF format, which can then either be edited with text edits or converted into a Word document for editing..
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