| |
 |
ONE LAST LOOK...
We specialize
in making you
look good while you're busy making your
company or your clients look good!
Who hasn't
suffered the embarrassment of finding that
critical typo or phrase that could be
misunderstood just after going to press or
doing that mailing? Even the best and most
meticulous writers find it virtually
impossible to effectively copyedit and
proofread their own work. Our brains know
too much about the subject matter and are
"gracious" enough to self-correct for us.
This can cost us time, money, and even a
client or two. Clients and prospects are too
difficult to find and too important to lose
over something so readily controlled! Plus,
whether you're a printer, an ad agency, or
an in-house PR or marketing or other
corporate department,
thorough document review (copyediting and
proofreading) before
printing saves money and makes good sense
and may avoid costly reprints!. |
|
|
We offer a broad
range of marketing, rebranding/name
ideation, and copy-related services on a
freelance basis, including the
following:
Advertising and Marketing Copywriting Services We offer a full range
of copywriting services for a variety of
applications with specific emphasis and
expertise in marketing- and
advertising-related pieces for print
collateral or Web content. We conduct a
review of existing materials and, if
desired or deemed appropriate, a review
of competitors' materials to fully
understand the environment in which YOUR
message will be seen.
Creative Rebranding, Name Ideation, and Tagline-Development Services We have a
very-successful track record in naming
or renaming products, companies,
corporate programs, or service offerings
in addition to development of corporate
taglines that synthesize in a succinct
and appealing way what you and your
organization do!
Marketing Consulting Services
Our diverse
experience working with firms and
creative agencies of virtually any size
in multiple operating areas makes us a
great asset to your firm whether it's
writing/assisting with business plans,
creating the messaging for marketing and
promotional materials, or helping you
identify who the ideal target for your
product or services might be.
Copyediting and Proofreading Services With a DifferenceThere is a huge advantage to having your advertising, marketing, Website content, prospecting letters, manuals, or other promotional material copyedited and proofread by someone who also has marketing background. It's NOT just about commas and semicolons - though using them correctly is important to conveying your message. Our work takes full advantage of many years of marketing and advertising experience to make sure you look good! This is where we can help you tweak and
refine copy written by someone on your
team or one of your clients to ensure
that it's accurate and consistent with
other related materials, if need be.
We can
supply you with expert-quality work on a
freelance basis. We will agree as to
what level of copyediting or
proofreading you want done. (We can also
help you with "wordsmithing" or
copywriting if you're overloaded with
work or lack an in-house copywriter.)
Our unique qualifications include
extremely varied experience in a number
of industries with particularly depth in
the food industry and foodservice
coupled with an MBA and experience in a
multitude of operating areas in large
and small firms in addition to creative
agencies. The following descriptions are very
general; please contact us for more
information regarding levels within and
beyond these categories.
-
Copyediting
entails a line-by-line
examination of a document or manuscript
for spelling, grammar, punctuation, and
conformity to style. The language can be
polished and the writer's meaning
clarified, if needed. The first review
of existing material is considered
to be copyediting, and, in most
cases, we create a personalized
style guide for your firm or agency
to help ensure consistency for your
materials or for those you develop
for each of your clients.
-
Proofreading consists of reviewing the
final keyboarded version or proof
against the source document, if
available, to find typographical errors
(typos!) as well as any deviations from
typesetting instructions. Errors are
marked for correction. We will also
query any inconsistencies or editorial
errors that we find. Good proofreading
requires knowledge and vigilance!
|
|
Let The Gordon Group, LLC, be your last line of defense and your marketing partner!
You are
likely to find that it is less expensive
to use us than not to. (By the way, that
sentence was a good example of some
poetic license with the language; it
ended in a preposition. Good grammar
doesn't need to strangle your
creativity, but it can help assure that
the impression you create with your
written words is a positive one.
Mistake-laden copy tends to cast doubt
on the quality-assurance systems within
a firm as they apply to their own
products or services. Don't
short-circuit your business and
marketing plans by communicating the
wrong image. We can be that "fresh set
of eyes" that can help protect you. An
error-prevention system is almost
mandatory as today's competitive
environment may preclude our getting a
second chance to communicate. We will
prepare a custom style guide for you
that will be a helpful reference tool
for future projects so that even your
first drafts will be more consistent.
|
|
|
|
